French for Marketing: Using French in Media and Communications (French Edition) - Softcover

Batchelor, R. E.; Chebli-Saadi, Malliga

 
9780521585354: French for Marketing: Using French in Media and Communications (French Edition)
Softcover
ISBN 10: 052158535X ISBN 13: 9780521585354
Publisher: Cambridge University Press, 1998

Synopsis

Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.

"synopsis" may belong to another edition of this title.

Book Description

This book deals in a straightforward manner with the language of marketing, media and communications as practised in France. It provides a two-year course for students who wish to apply their French studies to a practical end and contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques. Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods.

Language Notes

Text: French

"About this title" may belong to another edition of this title.

Publisher
Cambridge University Press
Publication date
1998
Language
French
ISBN 10 
052158535X
ISBN 13 
9780521585354
Binding
Paperback
Number of pages
372

Other Popular Editions of the Same Title

9780521585002: French for Marketing: Using French in Media and Communications (French Edition)

Featured Edition

ISBN 10:  0521585007 ISBN 13:  9780521585002
Publisher: Cambridge University Press, 1998
Hardcover