Further Ahead Video VHS PAL: A Business English Video

Bampfield, Andrew; Jones-Macziola, Sarah

ISBN 10: 0521587794 ISBN 13: 9780521587792

Publisher: Cambridge University Press, 1997

This contains four freestanding documentaries specially filmed for intermediate level Business English learners. It is sold with a Teacher's Guide with photocopiable tasks for learners plus ideas on how to use the material and key. Sequence 1 Welcome to Prince focuses on the American sports goods manufacturer. It introduces viewers to the company, examines product design and focuses on dealing with customers. Sequence 2 The Delivery is about a French supermarket seafood order to a British company. It focuses on ordering, phoning, transportation, quality control and food retailing. Sequence 3 At Leapfrog looks at how a qualitative market research company, Leapfrog, can help a large chocolate manufacturer, Mars, in coming to a decision about whether to change a brand name or not. Sequence 4 The Solar Way filmed at BP Solar in Sydney shows in simple terms how the technology works and what its applications are.

"synopsis" may belong to another edition of this title.