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9780521606516: Managing Services

Synopsis

Global services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, with a particular focus on the Asia Pacific and Australasian regions.

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Book Description

This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.

Review

'... very timely for students, researchers, academics, managers and policy-makers alike ... contains a myriad of valuable resources and information.' Development Policy Review

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  • PublisherCambridge University Press
  • Publication date2005
  • ISBN 10 0521606519
  • ISBN 13 9780521606516
  • BindingPaperback
  • LanguageEnglish
  • Number of pages378

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ALAN NANKERVIS
Published by Cambridge University Press, 2005
ISBN 10: 0521606519 ISBN 13: 9780521606516
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Taylor, Ruth, Nankervis, Alan, Miyamoto, Yuki, Milton-Smith, John
Published by Cambridge University Press, 2005
ISBN 10: 0521606519 ISBN 13: 9780521606516
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Nankervis, Alan
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ISBN 10: 0521606519 ISBN 13: 9780521606516
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Alan Nankervis, Yuki Miyamoto, Ruth Taylor
Published by Cambridge University Press, 2015
ISBN 10: 0521606519 ISBN 13: 9780521606516
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Condition: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. Außen: ausgemustertes Bibliotheksexemplar. | Seiten: 378 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 3073800/122

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Nankervis, Alan; Miyamoto, Yuki; Taylor, Ruth; Milton-Smith, John
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ISBN 10: 0521606519 ISBN 13: 9780521606516
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Nankervis, Alan; Miyamoto, Yuki; Taylor, Ruth; Milton-Smith, John
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Paperback. Condition: new. Paperback. The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780521606516

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Nankervis, Alan R. (Editor)/ Miyamoto, Yuki/ Taylor, Ruth/ Milton-smith, John
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Paperback. Condition: Brand New. illustrated edition. 376 pages. 9.50x7.25x0.75 inches. In Stock. This item is printed on demand. Seller Inventory # __0521606519

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Nankervis, Alan; Miyamoto, Yuki; Taylor, Ruth; Milton-Smith, John
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Nankervis, Alan
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