Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich

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9780521746366: Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

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Creating the Nazi Marketplace is an innovative study of marketing, advertising, and consumer research in the Third Reich. It shows how National Socialism created its own distinctive world of buying and selling, while also exploring the ways corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace."

About the Author:

S. Jonathan Wiesen is Associate Professor of History at Southern Illinois University, Carbondale. He is the author of West German Industry and the Challenge of the Nazi Past, 1945-1955 (2001) - co-winner of the 2002 book prize from the Hagley Museum and Library and the Business History Conference - and the co-editor of Selling Modernity: Advertising in Twentieth-Century Germany (2007). His work has appeared in multiple scholarly journals, including Central European History, Holocaust and Genocide Studies and the Journal of Contemporary History.

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2011. Paperback. Book Condition: New. Language: English . Brand New Book. When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with Jewish interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls the Nazi marketplace . A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich. Bookseller Inventory # AAA9780521746366

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2011. Paperback. Book Condition: New. Language: English . Brand New Book. When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with Jewish interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls the Nazi marketplace . A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich. Bookseller Inventory # AAA9780521746366

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Book Description Cambridge University Press 11/22/2010, 2010. Paperback or Softback. Book Condition: New. Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich. Book. Bookseller Inventory # BBS-9780521746366

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2011. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with Jewish interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls the Nazi marketplace . A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich. Bookseller Inventory # BTE9780521746366

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Book Description Cambridge University Press. Paperback. Book Condition: New. 292 pages. Dimensions: 8.9in. x 6.0in. x 0.7in.When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with Jewish interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls the Nazi marketplace. A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780521746366

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Book Description Cambridge Univ Pr, 2011. Paperback. Book Condition: Brand New. 1st edition. 288 pages. 8.75x5.75x0.75 inches. In Stock. Bookseller Inventory # __0521746361

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