The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development)

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9780521776981: The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development)
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The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.

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Book Description:

he Business of Ecommerce provides a guide to the types of business that companies can conduct over the Web, and it explains how they can go about building systems to support these initiatives. Business and technology decision-makers will learn all they need to know about the entire field of Ecommerce. Paul May combines his experience as a consultant to blue chip companies with his experience with startups and presents the best of what the two cultures have to offer. While other books attempt to provide tour of what is on the Internet, this book is a practical tool to help businesses exploit it. It empowers the decsion-maker to make better use of the opportunities of Ecommerce.

Review:

"Whether you are an Internet neophyte, dipping a toe in for the first time to set up a business model, or an Internet sophisticate with an existing business model who wants to take best advantage of the new medium, Paul May's book is a valuable resource. Written in a lively prose with anecdotal examples from Internet pioneers such as Yahoo! and eBay, the book offers practical models for creating and executing an e-commerce strategy." George Gordon, President and CEO of FastParts.com

"Oxford alum May elaborates on the current state of e-commerce, then provides a generic model and explains the core technologies that support electronic commerce." Reference & Research Book News

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Book Description Cambridge University Press, 2000. Softcover. Condition: New. The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding Ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of Ecommerce. Contents 1. A context for electronic commerce 2. A business model for electronic commerce 3. Pathfinder application areas 4. An electronic commerce technology primer 5. Architectures for electronic commerce 6. Issues in electronic commerce. Printed Pages: 288. Seller Inventory # 2926

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