Reveals the twenty-five most important steps a new entrepreneur must take when starting, acquiring, or developing a smallor medium-sized business and the ten most damaging mistakes to avoid
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Drawing on his own experience, Cook has prepared guidelines for people who want to become entrepreneurs. He presents case studies involving such successful figures as Andrew Carnegie, Marshall Field, Henry Ford, Alfred Sloan, and Henry Kaiser. Cook describes the entrepreneur as "a specific kind of hard-charging individual whose will, creativity, persistence, and inevitable success make that person a leader and contemporary hero." These individuals are responsible for healthy economic growth. Topics covered include choosing a business, starting a business, managing and supervising, dealing with the IRS, diversifying, and becoming financially secure. This well-researched book is recommended to business collections. Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1986 Reed Business Information, Inc.
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