Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth - Hardcover

Baer, Jay; Lemin, Daniel

  • 4.02 out of 5 stars
    435 ratings by Goodreads
 
9780525537274: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
Hardcover
ISBN 10: 0525537279 ISBN 13: 9780525537274
Publisher: Portfolio, 2018

Synopsis

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.

Talk Triggers contains:

  • Proprietary research into why and how customers talk
  • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses
  • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)
  • Surprises in the text that are (of course) word of mouth propellants

    • Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.

    Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

    "synopsis" may belong to another edition of this title.

    About the Author

    Jay Baer is a 7th generation entrepreneur, author of 6 best-selling books, and founder of five multi-million dollar companies. He's the founder of Convince & Convert a marketing consultancy that helps the world's most iconic brands grow. He is hall of fame keynote speaker and emcee, and co-host of the Social Pros podcast.

    Daniel Lemin is a respected authority on the reputation industry, a consultant for prominent Fortune 500 companies, a frequent public speaker, and an analyst with Convince & Convert. He is the author of Manipurated, and the co-founder of Selectivor, a food intelligence start-up.

    From the Back Cover

    Satisfaction Guaranteed!

    If you buy this book and don't love it, go to the official website and contact the authors. They will buy you ANY other book of your choosing.

    "About this title" may belong to another edition of this title.

    Publisher
    Portfolio
    Publication date
    2018
    Language
    English
    ISBN 10 
    0525537279
    ISBN 13 
    9780525537274
    Binding
    Hardcover
    Number of pages
    272
    Rating
    • 4.02 out of 5 stars
      435 ratings by Goodreads