Teamthink - Hardcover

Martin, Don

 
9780525936091: Teamthink

Synopsis

A self-made millionaire teaches the dynamics of "Teamthink," a philosophy that uses successful sports-management techniques and applies them to the business world. 75,000 first printing. $75,000 ad/promo. Tour.

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Reviews

American businesspeople have traditionally peppered speeches and conversation with sports metaphors. Here, Martin, CEO of Cal-Surance, a California insurance firm, urges business leaders to look beyond the jargon and adopt the techniques that make the difference between winning and losing in athletic competition. He advises executives to state their mission clearly; to develop "a positive corporate culture"; to lead rather than to manage; to use great care when selecting players for their team--keeping the best ones and eliminating those who don't fit in; to motivate the team well; and, above all, to cultivate a winning attitude. Although much of Martin's program is not original, couched in sports terms, it could score a touchdown. Fortune Book Club selection.
Copyright 1993 Reed Business Information, Inc.

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Other Popular Editions of the Same Title

9780452272132: Teamthink: Using the Sports Connection to Develop, Motivate and ManageA Winning Business

Featured Edition

ISBN 10:  0452272130 ISBN 13:  9780452272132
Publisher: Plume, 1994
Softcover