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Sales Effectiveness Training: The Breakthrough Method to Become Partners with Your Customers - Hardcover

Zaiss, Carl D.; Gordon, Thomas

 
9780525936763: Sales Effectiveness Training: The Breakthrough Method to Become Partners with Your Customers

Synopsis

A step-by-step guide to increasing collaboration, cooperation, and communication in the marketplace shows how old techniques hurt effectiveness and explains how to transcend the hard sell. 50,000 first printing. Tour.

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About the Author

Carl D. Zaiss is a consultant, speaker, and trainer for organizations all over the world. Dr. Thomas Gordon, founder of Gordon Training International, is the recipient of lifetime achievement awards from the American Psychological Foundation (1999) and the California Psychological Association (2000). He is the creator of Leader Effectiveness Training (L.E.T.) and the phenomenally successful Parent Effectiveness Training (P.E.T.).

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