The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz - Hardcover

Kelly, Alan

Hardcover

ISBN 10: 0525949844 ISBN 13: 9780525949848

Publisher: Dutton Adult, 2006

Synopsis

A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors.

About this title

About the Author

Alan Kelly is an expert in competitive strategy and an innovator in the fields of communications, research, and marketing. He is the CEO and founder of The Playmaker’s Standard, LLC, a communications management firm, and holds a master’s degree in communication research from Stanford University. His clients have included Abbott Laboratories, Cisco, Dow Corning, Hewlett-Packard, Motorola, Oracle, PayPal, and Sun Microsystems, among others.

From the Back Cover

Praise for The Elements of Influence

"Alan Kelly is the Bill Walsh of marketing and positioning strategy and tactics. His playbook reads like an insider's field guide to the ins and outs of positioning warfare. Master it, and you can play with pros anytime."
-Geoffrey A. Moore, Author of Crossing the Chasm and Dealing with Darwin

"Ever wonder how marketing campaigns get built? How messages are spun? How public opinion is managed? Here are the answers-in an eye-opening system that even the black belts of influence will find surprising!"
-Jay Conrad Levinson, Author of the Guerrilla Marketing series

"The Elements of Influence is a remarkable and timely book. It's also a good read, not only for those in the professions of influence, but for those of us subject to their maneuverings. No one in marketing, sales, public relations, lobbying, and other forms of psychological influence can call their understanding complete without first examining what Alan Kelly has written."
-James S. O'Rourke IV, professor, and director of the Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame

"In The Elements of Influence, Alan Kelly emerges as one of the most original public relations theorists in years. Shrewd practitioners will use his system, while scholars scientifically test it, far into the future."
-Frank E. Ovaitt, Jr., president & CEO of the Institute for Public Relations

"The Elements of Influence will tune you in to the art of playmaking and the strategic moves of players in everyday personal, corporate, or political life. It will give you conscious and competitive insight to ensure your success in the business of your life...and the life of your business."
-Thomas L. Harrison, chairman & CEO of Diversified Agency Services, Omnicom Group Inc. and Author of Instinct: Tapping Your Entrepreneurial DNA to Achieve Your Business Goals

"This is the ultimate playbook for communicators and campaigners of all stripes. If you work in politics, business, or elsewhere, keep a copy of The Elements of Influence on your desk - and give copies to your staff."
-Dan Schnur, communications director for the John McCain 2000 Presidential Campaign

Edition details

• Publisher: Dutton Adult
• Publication date: 2006
• Language: English
• ISBN 10: 0525949844
• ISBN 13: 9780525949848
• Binding: Hardcover
• Number of pages: 352