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Synopsis
Draws on the examples of the iconic American innovator to counsel modern inventors on how to harness innovative potential, outlining an accessible system designed to help readers compete and win in today's competitive business arenas. 35,000 first printing.
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About the Author
Michael J. Gelb is an internationally renowned pioneer in the field of organizational innovation and has written ten previous books, including the international bestseller How to Think Like Leonardo Da Vinci. His clients have included DuPont, General Electric, Merck, Microsoft, and Nike, among others.
Founder of the consulting firm StarWave Associates, Sarah Miller Caldicott holds an M.B.A. from DartmouthÂ’s Tuck School of Business. She is a twenty-year marketing veteran and a great-grandniece of Thomas Edison.
From AudioFile
Back in the fifties, Thomas Edison was quite rightly represented to us as the epitome of American industry and innovation. Some of us may have wondered how he did that. Gelb describes five principles derived from Edison's creative genius and provides a practical guide to help us implement our own "innovative potential." Rick Adamson gives a competent performance of this production. Like most works of its type, this is meant to appeal to the mind, not the heart, and Adamson's reading reflects this. He speaks clearly and at a consistent pace. Furthermore, he is expressive enough to keep the listener's attention, yet his tone is always appropriate to the text. M.T.F. © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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- PublisherDutton Adult
- Publication date2007
- ISBN 10 0525950311
- ISBN 13 9780525950318
- BindingHardcover
- Number of pages320
- Rating
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