Promotion: Analysis, Strategy, Creativity

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9780534031060: Promotion: Analysis, Strategy, Creativity
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This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.

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Other Popular Editions of the Same Title

9780534917449: Promotion: Analysis, Creativity, and Strategy (Kent Series in Marketing)

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ISBN 10:  0534917445 ISBN 13:  9780534917449
Publisher: Pws Pub Co, 1989
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