Items related to International marketing management
Synopsis
Book by Jain, Subhash C
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About the Author
Dr. Subhash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon, and undergraduate work at University of Rajasthan, India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. Dr. Jain is a consultant to corporations including NCR, Heinkein, Mead, and UTC and Inernational Institutions such as GATT and World Bank. He has authored seven books, about one hundred papers and is listed in Who's Who in Consulting; Men of Achievement and International Scholars Directory; American Men and Women of Science.
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- PublisherKent Pub. Co
- Publication date1984
- ISBN 10 0534031080
- ISBN 13 9780534031084
- BindingHardcover
- Number of pages712
- Rating
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International Marketing Management
Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. No Jacket. International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. This text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples that hold the student's interest. Additionally, this text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123559066
Quantity: 1 available
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International Marketing Management
Published by
Kent Publishing Company, Boston, Ma, 1984
ISBN 10: 0534031080
ISBN 13: 9780534031084
Used
Hardcover
Seller: James Lasseter, Jr, Brooksville, FL, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: None. Volume is divided into five parts, nineteen chapters, acknowledgements, and two indexes. Clean, tight, and bright. 712 pages. No underlining, no highlighting, not ex-libras, no owner names, no bookplates, no markings. It would be difficult to find a better copy; this is a very nice copy. Desirable. Seller Inventory # 001728
Quantity: 1 available
Stock Image
International Marketing Management
Published by
Wadsworth Publishing Co Inc, 1984
ISBN 10: 0534031080
ISBN 13: 9780534031084
Used
Hardcover
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Gebundene Ausgabe. Condition: Gut. 672 Seiten ex library book / aus einer wissenschaftlichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 336. Seller Inventory # 322630
Quantity: 1 available
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International Marketing Management
Published by
Kent Pub. Co, Belmont, California, Estados Unidos de America, 1984
ISBN 10: 0534031080
ISBN 13: 9780534031084
Used
Hardcover
Seller: NOMBELA LIBROS USADOS, Bargas, TOLED, Spain
Seller rating 4 out of 5 stars
Encuadernación de tapa dura. Condition: Como Nuevo. Sin Sobrecubierta. Los gastos de envío son calculados para un pe so inferior a 1kg, superándose este peso le informaremos de los gastos de envío adicionales. Seller Inventory # 108739
Quantity: 1 available