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Broadcast/cable programming: Strategies and practices (Wadsworth series in mass communication) - Hardcover
Synopsis
This text discusses the electronic media programming process and the kinds of issues and strategies that are prominent in the field today.
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About the Author
Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.
Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also served as editor-elect of the JOURNAL OF RADIO STUDIES from 2005 through 2008. Dr. Ferguson earned a bachelor's and master's degree from the Ohio State University and his doctorate from Bowling Green State University.
"About this title" may belong to another edition of this title.
- PublisherWadsworth Publishing Company
- Publication date1985
- ISBN 10 0534033539
- ISBN 13 9780534033538
- BindingHardcover
- LanguageEnglish
- Edition number2
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