Synopsis
CHALLENGE OF EFFECTIVE SPEAKING, 9th Edition, continues to be the most practical and teachable book on the market. The organization of the text has been revised to improve clarity and comprehensiveness. CHALLENGE is organized in five major parts: Orientation, Fundamental Principles, Informative Speaking, Persuasive Speaking, and Adapting to Other Occasions and Formats. Part I provides an overview of the speech process (with specific coverage on ethics, anxiety, and listening), providing all the essentials students need to deliver and listen to their first speeches. Part II is a seven-chapter unit structured around the seven steps of an effective speech plan. Part III, IV, and V build on the foundation of skills by focusing on increasingly complex and specific speaking skills and strategies.
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About the Author
Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.
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Challenge of Effective Speaking
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Seller rating 5 out of 5 stars
Condition: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.0534163327.G
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The Challenge of Effective Speaking (Speech & Theater)
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Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # H15B-01399
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Challenge of Effective Speaking
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The Challenge of Effective Speaking; 9th Edition
Published by
Wadsworth Pub. Co., Belmont, Calif., 1994
ISBN 10: 0534163327
ISBN 13: 9780534163327
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Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. Dust Jacket Condition: No Dust Jacket. 9th Edition. Some shelf and corner wear with cover beginning to curl and crease. Some minor marking and/or highlighting. Binding is tight and solid in very good condition. Good study copy. Looks Nice. Size: 24 cm. 436 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; Public speaking; ISBN: 0534163327. ISBN/EAN: 9780534163327. Dewey Code: 808.5/1 20. Pictures of this item not already displayed here available upon request. Inventory No: 1561005747. Seller Inventory # 1561005747