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Synopsis
The text begins with an overview of the public relations process, introducing the ROPE model (research, objectives, planning, and evaluation) which helps organize programs in public relations.
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About the Author
Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.
Review
"The variety of cases assures that at least one section will attract the interest of every student, possibly encouraging him or her to consider specializing in that area."
"It fit the needs of the case studies course and gives broad application to the various types of public relations practice as well as a chance for students to understand real case examples."
"The use of the ROPE theory throughout the book provides students with an integrated look at home to develop campaigns and how to analyze PR work. I also appreciate the clear explication of output and impact objectives, a very useful concept that helps students understand the business side of PR."
"It provides real cases that show innovation and which can be studied for application in real situations."
"About this title" may belong to another edition of this title.
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Public Relations Cases
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Public relations cases
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Public Relations Cases
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Wadsworth Publishing Co Inc, 1991
ISBN 10: 053416482X
ISBN 13: 9780534164829
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Public Relations Cases - An Introduction to Cognitive Science
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Public Relations Cases - An Introduction to Cognitive Science
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Public relations cases
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Public Relations Cases
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Public Relations Cases
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