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Synopsis
This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.
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About the Author
Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.
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- PublisherWadsworth Publishing
- Publication date1992
- ISBN 10 0534166628
- ISBN 13 9780534166625
- BindingHardcover
- LanguageEnglish
- Edition number4
- Number of pages640
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Broadcast/Cable Programming: Strategies and Practices
Seller: Newsboy Books, Ontario, CA, U.S.A.
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Hardcover. Condition: Good. 0534166628 Some highlighting. A few pages have corner creases. Otherwise, cover and pages are very good. Seller Inventory # 534166628
Quantity: 1 available