The authors have written a book that successfully blends the older and newer research traditions in the field. The text presents topics, such as social facilitation, that first attracted the attention of social psychologists and concludes with topics such as crowding, group aggression, and social support.
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Robert A. Baron (Ph.D., Iowa, 1968) is the Dean R. Wellington Professor of Management at Rensselaer Polytechnic Institute. He has held faculty appointments at Purdue University, University of Minnesota, University of Texas, University of South Carolina, University of Washington, Princeton University, and Oxford University (Visiting Fellow, 1982). He has been a Department Chair (1987-1993) and Interim Dean (2001-2002). Baron is a Fellow of the American Psychological Association and a Charter Fellow of the Association for Psychological Science (APS).
Prof. Baron has published more than one hundred articles and forty chapters in edited volumes. He is the author or co-author of more than forty-five books in the fields of management and psychology including Social Psychology (11th edition.) and Behavior in Organizations (9th ed.). Prof. Baron holds three U.S. patents and was founder, President, and CEO of Innovative Environmental Products, Inc. (1993-2000). His current research focuses primarily on cognitive and social factors that play a role in entrepreneurs' success.
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