Practical Management Science: Spreadsheet Modeling and Applications - Hardcover

Winston, Wayne; Albright, S. Christian

Hardcover

ISBN 10: 0534217745 ISBN 13: 9780534217747

Publisher: South-Western College Pub, 1997

Synopsis

This modern, applied introduction to the most useful quantitative tools in business emphasizes optimization, simulation and decision analysis. The text introduces real, practical applications in finance, management, and marketing throughout and covers the entire modeling process with the use of spreadsheets. Microsoft Excel instructions are included in each chapter. Hundreds of real problems and case studies are used throughout the text and provide students with valuable exposure to the power of analytical modeling.

About this title

About the Author

Wayne L. Winston is Professor of Operations and Decision Technologies in the Kelley School of Business at Indiana University, where he has taught since 1975. Wayne received his B.S. degree in Mathematics from MIT and his Ph.D. degree in Operations Research from Yale. He has written the successful textbooks OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, PRATICAL MANAGEMENT SCIENCE, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, AND FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Wayne has published over 20 articles in leading journals and has won many teaching awards, including the school-wide MBA award four times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance and marketing.

Edition details

• Publisher: South-Western College Pub
• Publication date: 1997
• ISBN 10: 0534217745
• ISBN 13: 9780534217747
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 796