Items related to Persuasion: Reception and Responsibility
Synopsis
Larson emphasizes developing students skills as consumers, rather than as producers, of persuasive messages (i.e., receiver-oriented vs. source-oriented). The text presents persuasion through an examination of popular culture-politics, advertising, mass media-focusing on the thinking and language skills needed for informed, critical consumption of persuasive messages. Woven within this framework, Larson provides ample coverage of persuasion theory, research, and ethics, including the responsibility of the receiver.
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About the Author
Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.
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Search results for Persuasion: Reception and Responsibility
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Persuasion: Reception and Responsibility (Speech & Theater)
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # B20A-06139
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Persuasion, Reception and Responsiblity
Published by
Wadsworth Publishing Company, New York, 1995
ISBN 10: 0534230709
ISBN 13: 9780534230708
Used
Soft Cover
First Edition
Seller: Top Notch Books, Tolar, TX, U.S.A.
Seller rating 5 out of 5 stars
Soft Cover. Condition: Very Good. Seventh Edition. Wraps have light wear, spine is unbent. The pages are clean & tight. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 121739
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Persuasion: Reception and Responsibility
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0534230709.G