Items related to Persuasion: Reception and Responsibility
Larson emphasizes developing students skills as consumers, rather than as producers, of persuasive messages (i.e., receiver-oriented vs. source-oriented). The text presents persuasion through an examination of popular culture-politics, advertising, mass media-focusing on the thinking and language skills needed for informed, critical consumption of persuasive messages. Woven within this framework, Larson provides ample coverage of persuasion theory, research, and ethics, including the responsibility of the receiver.
"synopsis" may belong to another edition of this title.
About the Author:
Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.
Review:
"Larson's Persuasion is an example-filled approach to persuasion education that accomplishes what is sets out to do-to help students become more responsible and critical receivers of the various persuasive messages that bombard us in this information age. I've used this text with great success for fifteen years."
"A very practical, receiver/consumer based text that attempts to enlighten the reader regarding persuasion influences in the real world. Just the right amount of theory is provided to provide a foundation for the application."
"The strength of this approach is that is aims to speak directly to the student and, hopefully, to engage them in concerns that are important to their lives. It is the application of the material in the book as handled in exercises, discussions, and assignments that really does the trick."
"A very practical, receiver/consumer based text that attempts to enlighten the reader regarding persuasion influences in the real world. Just the right amount of theory is provided to provide a foundation for the application."
"The strength of this approach is that is aims to speak directly to the student and, hopefully, to engage them in concerns that are important to their lives. It is the application of the material in the book as handled in exercises, discussions, and assignments that really does the trick."
"About this title" may belong to another edition of this title.
- PublisherWadsworth Publishing
- Publication date1994
- ISBN 10 0534230709
- ISBN 13 9780534230708
- BindingPaperback
- Number of pages460
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Persuasion, Reception and Responsiblity
Published by
Wadsworth Publishing Company, New York
(1995)
ISBN 10: 0534230709
ISBN 13: 9780534230708
Used
Soft Cover
First Edition
Quantity: 1
Seller:
Rating
Book Description Soft Cover. Condition: Very Good. Seventh Edition. Wraps have light wear, spine is unbent. The pages are clean & tight. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 121739
Buy Used
US$ 4.00
Convert currency
Stock Image
Persuasion: Reception and Responsibility
Published by
Wadsworth Publishing
(1994)
ISBN 10: 0534230709
ISBN 13: 9780534230708
Used
paperback
Quantity: 1
Seller:
Rating
Book Description paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_383613888
Buy Used
US$ 6.48
Convert currency
Stock Image
Persuasion: Reception and Responsibility (Speech & Theater)
Published by
Wadsworth Publishing Company
(1995)
ISBN 10: 0534230709
ISBN 13: 9780534230708
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. Seller Inventory # mon0000021656
Buy Used
US$ 6.48
Convert currency
Stock Image
Persuasion: Reception and Responsibility
Published by
Wadsworth Publishing
(1994)
ISBN 10: 0534230709
ISBN 13: 9780534230708
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 13-0534230709-G
Buy Used
US$ 12.47
Convert currency