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Synopsis
Authors Wayne Winston and Munirpallam Venkataramanan emphasize model-formulation and model-building skills as well as interpretation of computer software output. Focusing on deterministic models, this book is designed for the first half of an operations research sequence. A subset of Winston's best-selling OPERATIONS RESEARCH, INTRODUCTION TO MATHEMATICAL PROGRAMMING offers self-contained chapters that make it flexible enough for one- or two-semester courses ranging from advanced beginning to intermediate in level. The book has a strong computer orientation and emphasizes model-formulation and model-building skills. Every topic includes a corresponding computer-based modeling and solution method and every chapter presents the software tools needed to solve realistic problems. LINDO, LINGO, and Premium Solver for Education software packages are available with the book.
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About the Author
Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now a Professor of Decision and Information Sciences at the Bauer College at the University of Houston. He has won more than 45 teaching awards, including the school-wide MBA award six times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance, sports, and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written such successful textbooks as OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2013, MARKETING ANALYTICS, and FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. He received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.
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- PublisherThomson Learning
- Publication date2002
- ISBN 10 0534359647
- ISBN 13 9780534359645
- BindingHardcover
- Edition number4
- Number of pages924
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