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This text covers the entire process of business and marketing research. It contains up-to-date references to on-line and electronic sources. The author emphasizes modern software use and decision-making.
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About the Author:
Duane L. Davis is Professor of Marketing at the University of Central Florida.
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- PublisherSouth-Western College Pub
- Publication date1998
- ISBN 10 0534363369
- ISBN 13 9780534363369
- BindingHardcover
- Edition number4
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Business Research for Decision Making (with InfoTrac)
Published by
South-Western College Pub
(1998)
ISBN 10: 0534363369
ISBN 13: 9780534363369
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