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Ace the class and get prepared for the business world with BUSINESS RESEARCH FOR DECISION MAKING and its accompanying CD and online university library. With this easy-to-understand textbook, you'll see how new technology is changing the decision making process in todayÂ's world. From coverage of ethical issues in conducting research to how to analyze advancements and effects of data warehousing, data mining, and modeling, you'll find topics that'll prepare you for challenges you'll face on the job. And when you're ready to do your own research, you can save time, save money--and eliminate the trek to the library with the included access to InfoTrac College Edition, an online university library of more than 5,000 academic and popular magazines, newspapers, and journals.
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About the Author:
Duane L. Davis is Professor of Marketing at the University of Central Florida.
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- PublisherSouth-Western College Pub
- Publication date1999
- ISBN 10 0534374298
- ISBN 13 9780534374297
- BindingHardcover
- Edition number5
- Number of pages624
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Business Research for Decision Making (with InfoTrac and SPSS CD)
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South-Western College Pub
(1999)
ISBN 10: 0534374298
ISBN 13: 9780534374297
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Hardcover
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Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_330619945
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Business Research for Decision Making (with InfoTrac and SPSS CD)
Published by
Brand: Duxbury Pr
(1999)
ISBN 10: 0534374298
ISBN 13: 9780534374297
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: used. Ace the class and get prepared for the business world with BUSINESS RESEARCH FOR DECISION MAKING and its accompanying CD and online university library. With this easy-to-understand textbook, you'll see how new technology is changing the decision making process in today's world. From coverage of ethical issues in conducting research to how to analyze advancements and effects of data warehousing, data mining, and modeling, you'll find topics that'll prepare you for challenges you'll face on the job. And when you're ready to do your own research, you can save time, save money--and eliminate the trek to the library with the included access to InfoTrac College Edition, an online university library of more than 5,000 academic and popular magazines, newspapers, and journals. Seller Inventory # SONG0534374298
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