Hardcover

ISBN 10: 0534380328 ISBN 13: 9780534380328

Publisher: South-Western College Pub, 2004

Chris Albright and Wayne Winston have brought their hallmark teach-by-example approach to the undergraduate spreadsheet modeling course. Renowned for their other successful texts in operations research/management science, Winston and Albright successfully show how spreadsheets are used in real life to model and analyze real business problems. By modeling problems using spreadsheets from the outset, SPREADSHEET MODELING AND APPLICATIONS prepares future managers for the types of problems they will encounter on the job. Real cases throughout the text further cement this book's status as the most relevant of its kind on the market. This text is also accompanied by Palisade Corporation's professional spreadsheet add-ins, DecisionTools Suite.

About the Author:

S. Christian Albright received his B.S. degree in mathematics from Stanford in 1968 and his Ph.D. in operations research from Stanford in 1972. Since then, he has been teaching in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University until his retirement in 2011. He has taught courses in management science, computer simulation, and statistics to all levels of business students: undergraduates, MBAs, and doctoral students. His current interest is in spreadsheet modeling, including development of VBA applications in Excel. Dr. Albright has published more than 20 articles in leading operations research journals in applied probability. He has also published several successful textbooks, including BUSINESS ANALYTICS: DATA ANALYSIS AND DECISION MAKING; DATA ANALYSIS FOR MANAGERS; SPREADSHEET MODELING AND APPLICATIONS; and VBA FOR MODELERS.

Review:

"I like the real-world examples interlaced in the problems and prose. In particular, it is refreshing that the authors admit that the mathematical models take into account several assumptions in order to establish a frame of reference or starting point in solving them."

"The level of difficulty of the examples is varied, so that some examples are quite readily absorbed, whereas others require deeper study. The examples are nicely designed to lead into the exercise sets that follow them."

"In fact, the exercises are graded (not formally) in their level of difficulty, and there are plenty of them, giving the instructor plenty of room to assign a subset of the exercises that the instructor deems to be appropriate for the backgrounds and skill levels of the students studying from the book."