Wheels Up: Airline Business Plan Development - Softcover

Wensveen, John G.

9780534393540: Wheels Up: Airline Business Plan Development

Softcover

ISBN 10: 0534393543 ISBN 13: 9780534393540

Publisher: Brooks Cole, 2004

WHEELS UP: AIRLINE BUSINESS PLAN DEVELOPMENT is the first text that teaches the fundamentals of strategic business planning as they apply to the airline industry. Dr. John Wensveen - an international consultant and Assistant Professor of Airline Management at Embry-Riddle Aeronautical University - focuses on issues of particular concern to airline professionals. Flexibility in the current competitive environment, the importance of understanding the structural organization of an airline, and the considerations necessary when making any strategic decision are just a few of the recurring themes he addresses. In addition, the reader is encouraged to consider current trends (post-9/11) and topics of special interest (cost-cutting, aircraft fleet management, and corporate structure, to name a few) while learning the process of creating a successful business plan. Written to be accessible to executives, graduates, and undergraduates, Wensveen's text will be of interest to aviation enthusiasts as well as professionals in the field.

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About the Author:

Dr. John Wensveen, born and raised in Vancouver, Canada, holds a Ph.D. in International Air Transport from the University of Wales Cardiff and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria. He is currently an Assistant Professor of Airline Management at Embry-Riddle Aeronautical University in Daytona Beach, Florida instructing airline management and airline operations courses at the undergraduate, graduate and executive levels. He is also a faculty member of the International Air Transport Association (IATA). Dr. Wensveen is an expert in airline management and concentrates on the development of business and strategic plans for air carriers of all types and sizes ranging from low-cost passenger airlines to air cargo carriers. His professional interests include: new-entrant low-cost airlines; airline operations; aircraft fleet development; route networks; strategic cost-cutting measures; development of in-flight services; airline mergers and acquisitions; airline safety and security; airline marketing; corporate affairs; corporate aviation; and air cargo. Dr. Wensveen publishes frequently in major aviation publications and is an aviation analyst for the media often seen on major television networks and quoted in major newspapers and magazines around the world. He is co-author of a leading aviation textbook entitled AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE, Fifth Edition. Dr. Wensveen is the original founder of Orange Airways, LLC, a scheduled-charter airline expecting to launch operations in the near future. Dr. Wensveen also has a media background and had his own European based radio show for three years. Dr. Wensveen has his own aviation consulting business specializing in airline management/ operations, airport management/operations, aircraft acquisition, and aviation training and development (course and seminar development as well as English language training for aviation).

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