Copywriting for the Electronic Media: A Practical Guide - Softcover

Meeske, Milan D.

Softcover

ISBN 10: 0534507549 ISBN 13: 9780534507541

Publisher: Wadsworth Publishing, 1997

Synopsis

This text helps readers learn how to write effective commercials for all types of electronic media. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Close to 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare readers to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

About this title

About the Author

Milan D. "Mike" Meeske (Ph.D., University of Denver) is Professor Emeritus of radio and television and former director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has published numerous articles in journals such as JOURNALISM QUARTERLY and JOURNAL OF BROADCASTING & ELECTRONIC MEDIA and served on the Board of Directors of the Broadcast Education Association. He is coauthor of ELECTRONIC MEDIA IN GOVERNMENT and has written chapters for several other books.

Edition details

• Publisher: Wadsworth Publishing
• Publication date: 1997
• Language: English
• ISBN 10: 0534507549
• ISBN 13: 9780534507541
• Binding: Paperback
• Edition number: 3
• Number of pages: 300