This text takes a narrative, nuts-and-bolts approach for mass communication students, with substantial material applicable to public relations, advertising, and broadcasting as well as journalism. The text addresses market changes by streamlining some of the traditional news-oriented material and introducing other legal topics of broad concern to communications professionals (i.e., advertising, PR, video production, announcing, magazine editing, etc.). Its approach and pedagogical features make the material easily accessible.
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John D. Zelezny, an attorney and senior public relations executive, has extensive experience in both academia and the professional world of communications. His varied career began as a small-town newspaper reporter in the 1970s, later encompassed fifteen years as a professor of media law and journalism at three West Coast universities, and eventually led to his employment as a corporate executive and strategic communications adviser to CEOs and boards of directors. He is a member of The State Bar of California and currently serves as senior vice president and chief communications officer for Community Medical Centers in Fresno, California. He is a frequent lecturer on communications law and the author of complex First Amendment problems for law-school advocacy competitions. Mr. Zelezny holds degrees from Humboldt State University and the University of the Pacific, McGeorge School of Law.
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Hardcover. Condition: Good. Publisher: Wadsworth Publishing Company, 1996, Good, HB, ISBN: 0-534-51264-X. contains (8 pp) highlighting. Book. Seller Inventory # 002926