Broadcast/Cable/Web Programming: Strategies and Practices (with InfoTrac) (Wadsworth Series in Production) - Hardcover

Eastman, Susan Tyler; Ferguson, Douglas A.

  • 4.29 out of 5 stars
    7 ratings by Goodreads
 
9780534512958: Broadcast/Cable/Web Programming: Strategies and Practices (with InfoTrac) (Wadsworth Series in Production)
Hardcover
ISBN 10: 053451295X ISBN 13: 9780534512958
Publisher: Wadsworth Publishing, 2001

Synopsis

In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.

"synopsis" may belong to another edition of this title.

About the Authors

Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.

Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also served as editor-elect of the JOURNAL OF RADIO STUDIES from 2005 through 2008. Dr. Ferguson earned a bachelor's and master's degree from the Ohio State University and his doctorate from Bowling Green State University.

"About this title" may belong to another edition of this title.

Publisher
Wadsworth Publishing
Publication date
2001
Language
English
ISBN 10 
053451295X
ISBN 13 
9780534512958
Binding
Hardcover
Edition number
6
Number of pages
466
Rating
  • 4.29 out of 5 stars
    7 ratings by Goodreads