Copywriting for the Electronic Media: A Practical Guide (with InfoTrac)

Milan D. Meeske

ISBN 10: 0534526608 ISBN 13: 9780534526603

Publisher: Wadsworth Publishing, 2002

Synopsis

This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

About this title

About the Author

Milan D. "Mike" Meeske (Ph.D., University of Denver) is a professor of radio and television and Director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has authored many journal articles, is co-author of ELECTRONIC MEDIA IN GOVERNMENT, and has written chapters for several other books.

Edition details

• Publisher: Wadsworth Publishing
• Publication date: 2002
• Language: English
• ISBN 10: 0534526608
• ISBN 13: 9780534526603
• Binding: Misc. Supplies
• Edition number: 4
• Number of pages: 320