Video Basics - Softcover

Zettl, Herbert

3.47

36 ratings by Goodreads

Softcover

ISBN 10: 0534526861 ISBN 13: 9780534526863

Publisher: Wadsworth Publishing, 1997

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This book distills video basics, moving readers from video concepts and processes to production tools and techniques and, finally, to the production environment (studio or field, inside or outside) and how it affects what is done.

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About the Author:

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU). While at San Francisco State University, he headed the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and, from the Broadcast Education Association, the Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco. While at KPIX, he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, he was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences (NATAS), Northern California Chapter. He also is a member of the Broadcast Legends of the NATAS, Northern California Chapter. Zettl has authored VIDEO BASICS, VIDEO BASICS WORKBOOK, TELEVISION PRODUCTION HANDBOOK, and SIGHT SOUND MOTION, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide. He has lectured extensively on both subjects at universities and professional broadcast institutions both nationally and internationally. Zettl developed an interactive DVD-ROM, ZETTL'S VIDEOLAB 4.0, published by Wadsworth Cengage, a part of Cengage Learning. His previous CD-ROM version won several prestigious awards, among them the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.

Review:

"VIDEO BASICS gives our students the information they need and should be the book that television production students keep forever. It is a reference book that students can refer to years from now. While the technology changes, Zettl has understood that many of the basics of production have not changed. Technology alone can not make good television. Understanding the process message and how to use the tools to achieve the goal are among the lessons taught by Zettl."

"The chief virtue of VIDEO BASICS is that it is concise, and covers more than enough information for the 10-week introductory course for which I use it. It is easy to read and well organized with the main points clearly stated."

"The graphics, images and charts are excellent in adapting abstract concepts and techniques into understandable and concrete ideas."

"I am really impressed with the clarity of this text."

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