Media Effects Research: A Basic Overview (Wadsworth Series in Mass Communication and Journalism)

Sparks, Glenn G

ISBN 10: 0534545866 ISBN 13: 9780534545864

Publisher: Cengage Learning, 2001

Synopsis

This exciting new book provides an excellent introduction for readers of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Readers are provided with a clear perspective of the relationship between science, methods, and the practical questions of the effects of mass media.

About this title

About the Author

Glenn Sparks is a professor and noted researcher of Mass Communication in the Brian Lamb School of Communication at Purdue University where he served for twelve years as the associate head. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. Over the last thirty years, Dr. Sparks has published research on a number of different media effects, including the effects of frightening media, fear of criminal victimization, media violence, paranormal depictions and the CSI effect. His future research will most likely involve new technology and interpersonal relationships-a topic he considers immensely important. He collaborated with Dr. Will Miller on this theme in their book REFRIGERATOR RIGHTS: OUR CRUCIAL NEED FOR CLOSE CONNECTION, which was nominated as a finalist for a 2003 �Books for a Better Life� Award given by the National Multiple Sclerosis Society. In addition, he is a coauthor with Em Griffin and Andrew Ledbetter on the popular A FIRST LOOK AT COMMUNICATION THEORY. He received his Ph.D. from the University of Wisconsin-Madison.

Edition details

• Publisher: Cengage Learning
• Publication date: 2001
• Language: English
• ISBN 10: 0534545866
• ISBN 13: 9780534545864
• Binding: Product Bundle
• Edition number: 1
• Number of pages: 224