Wadsworth's best selling Public Speaking text, Verderber's CHALLENGE OF EFFECTIVE SPEAKING's skills-oriented, mainstream approach has successfully led hundreds of thousands of students through the speechmaking process. A straightforward writing style and effective use of examples is backed up by, but not obstructed by, sound classical and contemporary theory. Included in the coverage is a strong emphasis on organization, outlining, delivery, persuasion, and the use the Internet for speech preparation and delivery.
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Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.
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