Synopsis
Drawing students into psychology using a unique "magazine-style" format, Rod Plotnik's modular, visually-oriented approach to the fundamentals makes even the toughest concepts engaging and entertaining. Incorporating the latest research updates, the text breaks concepts down into small, easily digested chunks that allow students and instructors great flexibility in their approach to the subject. For students, this means the flexibility to learn at their own pace; for instructors, the flexibility to assign as much or as little as they like. This Seventh Edition expands upon Plotnik's commitment to teaching by extending the text's approach into its comprehensive ancillary package. For students, "Learning Links" features in the text connect them to the newly updated PowerStudy 2.0 CD-ROM (see below for details). In addition, students have free access to a Book Companion Web Site that now includes personalized Self-Study Assessments-giving them even further assistance in reviewing and prioritizing study time for maximum effectiveness. For instructors, a detailed ancillary package centered around a comprehensive Instructor's Resource Manual provides everything needed for easier, more effective course preparation.
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About the Author
Rod Plotnik earned his Ph.D. as a biological psychologist from the University of Florida and a post doctorate at Yale University. Early in his career, he realized the effectiveness of teaching students through visuals to get them excited about the material, a technique he utilizes throughout INTRODUCTION TO PSYCHOLOGY, now in its Tenth Edition (Cengage Learning, 2014).
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