Items related to Media Programming: Strategies And Practices
Synopsis
Formerly known as BROADCAST/CABLE/WEB PROGRAMMING, MEDIA PROGRAMMING provides students with the most accurate and current information on the techniques and strategies used in the programming industry. Comprehensive, accurate and up-to-date, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples and student-friendly writing. The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content.
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About the Authors
Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.
Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also served as editor-elect of the JOURNAL OF RADIO STUDIES from 2005 through 2008. Dr. Ferguson earned a bachelor's and master's degree from the Ohio State University and his doctorate from Bowling Green State University.
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Media Programming: Strategies And Practices
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Media Programming : Strategies and Practices
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Media Programming : Strategies and Practices
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Media Programming: Strategies and Practices
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Media Programming 7th: Strategies And Practices
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Media Programming: Strategies and Practices Eastman, Susan Tyler and Ferguson, Douglas A.
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Media Programming 7th: Strategies And Practices
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Softcover. Condition: Good. 7th Edition. Highlighting in text and some marking, shelf and corner wear, small creases on cover Quantity Available: 1. ISBN: 0534636896. ISBN/EAN: 9780534636890. Pictures of this item not already displayed here available upon request. Inventory No: 1560793690. Seller Inventory # 1560793690
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Media Programming 7th: Strategies And Practices
Seller: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condition: Good. 7th Edition. Highlighting in text, with minor crease on cover, minor shelf and corner wear Quantity Available: 1. ISBN: 0534636896. ISBN/EAN: 9780534636890. Pictures of this item not already displayed here available upon request. Inventory No: 1560793689. Seller Inventory # 1560793689
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Media Programming 7th: Strategies And Practices
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Softcover. Condition: Good. 7th Edition. Highlighting in text, shelf and corner wear to cover, good condition Multiple copies available this title. Quantity Available: 2. ISBN: 0534636896. ISBN/EAN: 9780534636890. Pictures of this item not already displayed here available upon request. Inventory No: 1560799542. Seller Inventory # 1560799542
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Media Programming 7th: Strategies And Practices
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Softcover. Condition: Good. 7th Edition. text clean, shelf and corner wear to cover, good condition Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Computers & Internet; ISBN: 0534636896. ISBN/EAN: 9780534636890. Pictures of this item not already displayed here available upon request. Inventory No: 1560795844. Seller Inventory # 1560795844