Synopsis
This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.
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Promotion: Analysis, Creativity, and Strategy. 2nd ed.
Published by
Boston, Massachusetts, U.S.A.: Pws Pub Co, 1989
ISBN 10: 0534917445
ISBN 13: 9780534917449
Used
Hardcover
Seller: Bingo Used Books, Vancouver, WA, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. 2nd Edition. hardback in very good condition. a little highlighting. Seller Inventory # 61387