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Synopsis
This comprehensive, up-to-date introduction to international marketing is designed for use in undergraduate or graduate courses in international marketing. Jain accurately portrays todayUs field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the studentUs interest. Plus, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning, and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.
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About the Author
Dr. Subhash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon, and undergraduate work at University of Rajasthan, India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs, University of Connecticut; he is a member of American Marketing Association, Academy of Marketing Science and Academy of International Business, Planning Forum. Dr. Jain is a consultant to corporations including NCR, Heinkein, Mead, and UTC and Inernational Institutions such as GATT and World Bank. He has authored seven books, about one hundred papers and is listed in Who's Who in Consulting; Men of Achievement and International Scholars Directory; American Men and Women of Science.
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- PublisherSouth-Western College Pub
- Publication date1993
- ISBN 10 0534932886
- ISBN 13 9780534932886
- BindingHardcover
- Edition number4
- Number of pages912
- Rating
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International Marketing Management (Series in Marketing)
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South-Western College Pub, 1993
ISBN 10: 0534932886
ISBN 13: 9780534932886
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International Marketing Management (Series in Marketing)
Published by
South-Western College Pub, 1993
ISBN 10: 0534932886
ISBN 13: 9780534932886
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International Marketing Management
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ISBN 13: 9780534932886
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International Marketing Management
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International Marketing Management
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ISBN 13: 9780534932886
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International Marketing Management Subhash C Jain 1993 Bh6
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Dura. Condition: USED_VERYGOOD. Estado: Usado. Título: International Marketing Mnagement. Autor: Subhash C. Jain. Editorial: Wadsworth. Idioma: Inglés. Edición: 1. Año: 1993. Reimpresión: No. ISBN: 534932886. Apariencia: Buena. Encuadernación: Dura. Páginas: 912. Medidas: 24 X 19 X 4 cm. Peso: 1531 grs. Unión: cosido. Cantos: Con leves signos de uso. Interiores: Completos e íntegros. Notas: No. Sellos: SELLO NEGRO EN GUARDA DE PORTADA. Subrayados: 1-15 PÁRRAFOS SUBRAYADOS CON PLUMA NEGRA, COLOR ROJO Y PLUMÓN AMARILLO. Firmas o dedicatoria: 1-5 PEQUEÑAS ANOTACIONES CON PLUMA NEGRA Y AZUL. Particularidades extras: ESQUINAS DE PORTADAS CON LIGERO DESGASTE. Seller Inventory # MLM2026137171
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International Marketing Management : (Series in Marketing)
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ISBN 13: 9780534932886
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