Items related to Customer Relationship Management: Making Hard Decisions...
Customer Relationship Management: Making Hard Decisions with Soft Numbers (University of Hartford Edition) - Softcover
Synopsis
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
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