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Synopsis
Intro to Business 5E allows students to discover how a business works and how it impacts lives on a daily basis. With extended coverage on marketing, management, the Internet, as well as updated content, computer applications, and new web site, Intro to Business 5e provides everything needed to prepare for success in future careers!
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About the Author
Steven A. Eggland is currently a Professor and Chair of the Department of Vocational and Adult Education in Teachers College at the University of Nebraska. He has taught a variety of general business courses and has a special interest in marketing education.
Les R. Dlabay, Ed.D. is Professor of Business in the Department of Economics and Business at Lake Forest College in Illinois. He has taught more than 30 different business courses in high school, community college, university, teacher preparation, and adult education programs. Dr. Dlabay has presented more than 300 teacher workshops and seminars emphasizing interactive learning strategies, including team projects and field research activities. His "hobbies" include a cereal package collection (from over 100 countries) and banknotes from 200 countries; these are used to teach economic, cultural, and political aspects of global business. In an effort to prepare students to do business in varied economic settings, Professor Dlabay makes extensive use of class assignments related to world hunger, poverty, micro-finance, and micro-enterprise.
James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.
Review
Unit 1 Our Economic Environment Unit 2 Business Operations Unit 3 Business and Government in Our Global Economy Unit 4 Small-Business Management Unit 5 Technology for Business Decisions Unit 6 Careers in Our Global Economy Unit 7 Consumers in the Economy Unit 8 Financial Institutions and Banking Services Unit 9 Credit in Our Economy Unit 10 Savings and Investment Strategies Unit 11 Risk Management Unit 12 Personal Financial Management
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- PublisherCengage Learning
- Publication date2002
- ISBN 10 0538436123
- ISBN 13 9780538436120
- BindingHardcover
- Edition number5
- Number of pages704
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