Global Business, International Edition - Softcover

PENG

Softcover

ISBN 10: 0538475536 ISBN 13: 9780538475532

Publisher: South Western College, 2010

Synopsis

Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E, International Edition. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS, International Edition is the first truly global global business book to answer the big question, ""What determines the success and failure of firms around the globe?"" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E, International Edition's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.

About this title

Review:

PART I: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Politics, Laws, and Economics. 3. Emphasizing Cultures, Ethics, and Norms. 4. Leveraging Capabilities Globally. PengAtlas Part I. PART II: ACQUIRING TOOLS. 5. Trading Across Borders. 6. Investing Abroad Directly. 7. Dealing with Foreign Exchange. 8. Global and Regional Integration. PengAtlas Part II. PART III: STRATEGIZING AROUND THE GLOBE 9. Entering Foreign Markets. 10. Entrepreneurial Firms. 11. Alliances and Acquisitions. 12. Managing Competitive Dynamics. 13. Strategy and Structure. PengAtlas Part III. PART IV: BUILDING FUNCTIONAL EXCELLENCE. 14. Human Resource Management. 15. Marketing and Supply Chain Management. 16. Governing the Corporation. 17. Corporate Social Responsibility. PengAtlas Part IV. IC 1.1 Shakti/IND. IC 1.2 AGRANA: From Local Supplier to Global Player (lift from 1e). IC 1.3 Embraer/BRA. IC 1.4 Chinese menu/CHN. IC 2.1 DP World/USA/ARAB. IC 2.2 China soybeans/CHN. IC 2.3 Iceland/EU. IC 2.4 China auto/CHN. IC 3.1 Kalashnikov: Swords Into Vodka (lift from 1e). IC 3.2 DHL Bangladesh/S. ASIA. IC 3.3 Ocean Park/HK. IC 3.4 Huawei/CHN. IC 4.1 Ethanol/US. IC 4.2 Baosteel/EUR/CHN/GER. IC 4.3 Mary Kay/CHN.

About the Author:

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.

About this edition

• Publisher: South Western College
• Publication date: 2010
• ISBN 10: 0538475536
• ISBN 13: 9780538475532
• Binding: Paperback
• Edition number: 2
• Number of pages: 656