Business Principles and Management - Hardcover

Everard, Kenneth E.; Burrow, James L.

Hardcover

ISBN 10: 0538697938 ISBN 13: 9780538697934

Publisher: South-Western Educational Pub, 2000

Synopsis

Business Principles and Management 11E has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored in this new text. Profiles of business leaders, challenges in the business world, and real-life scenarios are included in every chapter, bringing the world of business into your classroom. Sections on ethical and global issues make business relevant and interesting to students and readers.

About this title

About the Authors

Kenneth E. Everard, EdD, is Professor Emeritus at The College of New Jersey, where he served as professor of management and as developer and administrator of graduate programs in business education, office administration, human resources management, and management. Earlier he taught business education at the secondary level and also taught accounting and management at the University of Maryland in College Park, Europe, and Asia.

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

Edition details

• Publisher: South-Western Educational Pub
• Publication date: 2000
• Language: English
• ISBN 10: 0538697938
• ISBN 13: 9780538697934
• Binding: Hardcover
• Number of pages: 722