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BCOM 2 (with Review Cards and Printed Access Card) (Business Communication) - Softcover

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9780538753357: BCOM 2 (with Review Cards and Printed Access Card) (Business Communication)

Synopsis

Created through a "student-tested, faculty approved" review process BCOM is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Retail Description Created through a "student-tested, faculty approved" review process BCOM is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

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About the Author

Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Dr. DuFrene is a associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

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  • PublisherSouth-Western College Pub
  • Publication date2010
  • ISBN 10 0538753358
  • ISBN 13 9780538753357
  • BindingPaperback
  • Edition number2
  • Number of pages336
  • Rating
    • 3.26 out of 5 stars
      46 ratings by Goodreads

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