Items related to Consumer Behavior: A Decision-Making Approach
Synopsis
This text uses the decision-making process to help students understand and predict what consumer buying choices will be. This process is paralleled by the strategies businesses use to solve problems and take advantage of new opportunities. The text focuses on four areas of consumer decision-making: problem recognition, search for market related information, evaluation and decision and postpurchase assessment. Other topics include businesses use of consumer research, international consumer behaviour, consumer dissatisfaction and probable managerial reactions, and management decision as it relates to consumer choices. This book should be of interest to students in departments of marketing taking courses in market research and consumer behaviour.
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- PublisherSouth-Western Pub
- Publication date1989
- ISBN 10 0538802006
- ISBN 13 9780538802000
- BindingHardcover
- LanguageEnglish
- Number of pages576
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Consumer Behavior : A Decision Making Approach
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Consumer Behavior: A Decision-Making Approach
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Condition: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Reprint ] Publisher: South-Western Pub Pub Date: 4/1/1989 Binding: Hardcover Pages: 576 Reprint edition. Seller Inventory # 6483595
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Consumer Behavior: A Decision-Making Approach
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