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Synopsis
Essentials of Management, 4e is the perfect introduction to the basics of managing a business and its personnel. Using the functional management approach, the book covers planning and decision making, organizing, leading and controlling. It takes a "hands-on" approach to learning, applying its concepts to the real world, and covering the most current topics in management today. Critical-Thinking Cases. Author Andrew DuBrin is well-known for his rich management cases. This book includes cases that will reinforce key concepts and enhance critical-thinking skills. Enhanced Content. This edition contains greatly increased discussion of TQM, Customer Satisfaction, ISO 9000, benchmarking, the Baldrige award and related quality topics. A new chapter on Teams and Teamwork was added to this edition.
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About the Author
Andrew J. DuBrin is Professor of Management at the College of Business, Rochester Institute of Technology.
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