This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Are You About to be Fired by Your Customers?
Has your company struggled with a weak or declining market position? Do you fail to respond properly to customers? Take note - your customers may be on the verge of firing you!
Powerful economic changes are shaping our world, but no change is more pervasive than the subtle shift in economic power from the producer to the customer.
Companies that recognize this powershift and begin to create customer value will claim the competitive edge. Those who remain mired in complacency will not survive.
Clean Up Your Act - Now.
In this strategic and thought-provoking book, Earl Naumann reveals the key success factor for every business - manufacturing, service, or retail - is the ability to maximize customer value.
Product quality alone is not enough. Customers must be integrated throughout a firm's decision-making process. And from that re-engineered corporate culture must flow three imperatives: product quality, service quality, and value-based pricing. Master those three and your power base will grow strong with loyal customers.
Practical Help On The Path.
So how do you lead your company down the new-found path toward customer value? Naumann paves the way with case studies from Baldrige Award winners such as Motorola, Xerox, and Solectron; examples drawn from other innovative firms such as Hewlett-Packard, Harris Corporation, and Toyota's Lexus division; application ideas at the end of every chapter to help you apply these creative concepts to your firm; a 100-point diagnostic questionnaire that helps you see how your firm stacks up against the Baldrige criteria; a 50-point diagnostic questionnaire to help you assess how well your suppliers are suited for partnering relationships; and a step-by-step discussion of how to design and implement a customer satisfaction measurement program.
"synopsis" may belong to another edition of this title.
Book Description South-Western Pub, 1994. Hardcover. Condition: New. Seller Inventory # DADAX0538838477
Book Description Condition: New. NEW. Seller Inventory # YV 115
Book Description Condition: New. Quality Books. Because We Care - Shipped from Canada. Usually ships within 1-2 business days. If you buy this book from us, we will donate a book to a local school. We donate 10,000+ books to local schools every year. If there are any problems, pleases ask us to resolve it amicably before leaving any feedback. Seller Inventory # R26224S
Book Description South-Western Pub. Hardcover. Condition: New. 0538838477 New Condition. Seller Inventory # NEW7.3093879
Book Description South-Western Pub, 1994. Condition: New. book. Seller Inventory # M0538838477