Items related to The Marketing Paradigm : A Guide for General Managers

The Marketing Paradigm : A Guide for General Managers - Softcover

Paul-messinger

 
9780538844949: The Marketing Paradigm : A Guide for General Managers

Synopsis

This text is targeted at students of marketing management courses and is intended to help managers and students studying under the case method to recognize why certain marketing programmes are successful and others are not.

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