Items related to Management: Meeting and Exceeding Customer Expectations
Synopsis
The central theme of the sixth edition is meeting and exceeding customer expectations by integrating a customer first theme into each of the basic management concepts. The new edition also discusses the contemporary management issues of quality, ethics, global applications, leadership, and diversity.
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About the Author
Warren Plunkett is a retired professor of management and Chairman of the Business Department at Wright College, City Colleges of Chicago. He holds a B.B.A. from Notre Dame University and an M.B.A. from Roosevelt University. Since graduating from Notre Dame, Warren has been a high school teacher, a systems analyst, a member of the U.S. Army Reserve, a management consultant, a college professor for 30 years at Wright College, and most recently an entrepreneur. Warren has authored several textbooks, including Supervision: The Direction of People at Work, Business, The Consumer in America, and Management: Meeting and Exceeding Customer Expectations. Warren has made numerous presentations to industry, and has served on numerous committees and led various workshops.
Review
My students like the textbook as it is, kept up to date with modern examples.
My students find it readable, well sub-setted, colorful, with straightforward requirements of the review questions, critical thinking questions, skill-builder exercises, and relevant application cases.
I like the side bar references to various current vignettes such as "Management in Action" and "Global Applications."
"About this title" may belong to another edition of this title.
- PublisherCengage Learning
- Publication date1997
- ISBN 10 0538844965
- ISBN 13 9780538844963
- BindingHardcover
- Edition number6
- Number of pages880
- Rating
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