This text focuses on exploring the macro dimensions of marketing, an area often let untouched by researchers in this field. The result of such differences in perspective is that there is very little dialogue between marketing researchers, who are immersed in consumption and marketing, and other social scientists, who look at these areas from some distance.
The textUs collection of six essays on macro dimensions of consumption and marketing attempts to foster dialog between these two points of view. The essays are mainly by marketing scholars, and the commentaries on these essays are mainly by social scientists from other fields that have consumption or markets as an area of interest.
As a result of its unique approach, this book will be of value as a text to researchers concerned with understanding consumption and marketing in their broader social contexts and exploring the significance of macro perspectives within consumption and marketing.
"synopsis" may belong to another edition of this title.
Shipping:
US$ 4.25
Within U.S.A.
Seller: BookHolders, Towson, MD, U.S.A.
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: South-Western Pub Pub Date: 4/11/1995 Binding: Paperback Pages: 256 first edition. Seller Inventory # 6503984
Quantity: 1 available
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 15-0538850507-G
Quantity: 1 available