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Designed for a one-semester course at the undergraduate or graduate level in managerial economics, this text also works well as a text/reference for a second course emphasizing cases. MANAGERIAL ECONOMICS takes a traditional neo-classical approach to managerial economics. It is a proven book with a reputation for concise and clear writing, correct presentation of economics, outstanding end-of-chapter problems and cases. Its tried-and-true problem-solving approach helps students see how managers can use economic analysis to solve business problems and make better decisions.
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The site offere students and instructors an excellent mix of online materials to enhance the teaching and learning of managerial economics:
Lila J. Truett (Ph.D., University of Iowa) has had an unusually long tenure as Director of the Division of Economics and Finance at The University of Texas at San Antonio. Her husband, Dale B. Truett, has been honored with an Ashbel Smith Professorship, the University's highest distinction for scholarship and research. Dale Truett received his doctorate from the University of Texas at Austin and served as founding chairman of the Department of Economics at Florida International University and founding Director of the Division of Economics and Finance at the University of Texas at San Antonio. The Truett;s have a wealth of consulting experience and include among their clients a number of Fortune 500 and Fortune 100 firms.
Lila and Dale Truett have written three economics textbooks. In addition, jointly and separately, they have contributed many articles to scholarly journals, among them the American Economic Review, the Southern Economic Journal, Applied Economics, the Journal of Productivity Analysis, the Journal of Risk and Insurance, the Journal of Development Economics, and the Journal of Economic Education. In addition to managerial economics and microeconomic theory, their research interests include industrial development and international trade. These have taken them to more than 30 countries in the past 15 to 20 years and given them an especially broad perspective on business and economic problem solving.
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Book Description South-Western Pub, 1998. Hardcover. Condition: New. Never used!. Seller Inventory # P110538868716
Book Description South-Western Pub. Hardcover. Condition: New. 0538868716 New Condition. Seller Inventory # NEW7.3093884