Himstreet and Baty's Business Communication - Hardcover

Lehman, Carol M.; DuFrene, Debbie D.

Hardcover

ISBN 10: 0538875208 ISBN 13: 9780538875202

Publisher: South-Western College Pub, 1998

Synopsis

Develop effective business communication skills and learn how to use them strategically and powerfully with Business Communications by Carol Lehman and Debbie DuFrene. The basis of the book is a strategic model for business communication which includes the dynamic work place forces of diversity, technology, legal and ethical constraints, and a team environment. All the latest coverage of current communication technologies are covered, including electronic job searches, scannable and online resumes, e-mail, Internet search engines, video conferencing, collaborative software, and multimedia presentations. Exercises and Internet activities throughout the book help practice and develop written and oral communication skills, and special "team-building" activities help you become more effective in group situations.

About this title

About the Author

Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Review

"The Strategic Forces Model is a great tool for helping students to see the factors shaping today's organizational communication climate." -Carrolle Kamperman, Baylor University

"It is very current, in the use of the newest technology and techniques that are available today in the workplace." -Jeanette Spencer, Arkansas State University

"The writing is clear and direct." -Sid Eckert, Appalachian State University

"The authors seem to be doing an excellent job of keeping the standard high and adapting to the constant state of change in the field." -Carol Barnum, Southern Polytechnic State University

About this edition

• Publisher: South-Western College Pub
• Publication date: 1998
• ISBN 10: 0538875208
• ISBN 13: 9780538875202
• Binding: Hardcover
• Number of pages: 700